.Manly Bands is actually a direct-to-consumer seller of males's bands. The provider released in 2016 after John Ruggiero, the founder with his spouse Michelle, couldn't discover an ideal wedding ceremony band.This is actually Ruggiero's second appearance on the podcast. In April 2021, our team discussed the firm's founding, special band materials, and extra. Ever since, Manly Bands has actually gotten its maker. The creation of rings coming from, state, Port Daniel's whiskey gun barrels or even Fender guitar strands produces powerful video recording, mentions Ruggiero, excellent for narration on social media sites and in other places.The whole entire sound of our discussion is ingrained below. The records is actually revised for size as well as quality.Eric Bandholz: Offer our team a run-through of what you do.John Ruggiero: My wife, Michelle, and also I began an on the internet ring business knowned as Manly Bands in 2016 to solve an issue of wedding bands for men. Our company were actually just gotten married to. I possess sizable hands and also could not find a ring that I ased if that was not overpriced. My options were ordering from a magazine or even having something personalized.I ended up purchasing coming from a web site. The ring showed up in a level mailer, without any container or even customer service. It was a horrible expertise through today's ecommerce requirements.Our experts received gotten married to, transferred to Florida, and needed a job. We informed our own selves, "Our team are actually both business owners. Why don't our team make our personal business?" Our company explained the forms of problems our company would certainly seen and also how to handle all of them. My band experience showed up, and our team chose to attempt to handle it for various other guys.Our goal when we started was to spend lease. We presumed making a pair thousand dollars a month from this would be awesome. Our team considered it a lifestyle organization, certainly not high-growth. It was only Michelle and also me in our garage designing rings and also sending all of them bent on consumers. Our company had actually appealed one thing. Our notification reverberated with leads.Michelle and also I create an exceptional staff. I create ideas, and she is actually the implementer. A considerable amount of our results visits her creative thoughts. She titles the bands and also cultivates personas. She connects the bands to consumers. Defining a band only as "eight-millimeter dark" didn't cut it.Our team developed bands coming from distinct materials, like Jack Daniel's gun barrels or even special metals. Business removed. Ever since, our company have actually grown significantly. Our company right now have more than 55 folks in the Manly Bands family. About half of those are band craftsmans that operate in our just recently gotten production store in Utah.Bandholz: When did you get a manufacturer?Ruggiero: Concerning a year and also an one-half ago. Our experts had actually been their customer for many years, so we knew them effectively. A lot of their service was wholesale, which didn't rate of interest our team-- mosting likely to mom-and-pop jewelers. They kept their wholesale consumers and also brand name. Our company acquired a few of their assets as well as delivered over employees.Inducing a production team has been among the very best factors our company have actually done. It is actually been actually awesome to walk out there certainly as well as watch them bring in bands out of Fender guitar cords or steel from an M1 Abrams storage tank.Bandholz: Just how performs internal production effect marketing?Ruggiero: It is actually been large. Taking a cam to the opposite side of the office as well as filming the crew utilizing lathes to reduce the metallic rods or even bourbon barrels in to rings creates extraordinary video clip. Our team have our camera workers available at all times. Our team utilize that video on our social media sites and also in our adds and also e-newsletters. Our team make an effort to ensure that since most providers in the males's ring area don't produce. They drop ship or even order from abroad and then deliver it out. However our company desire it to last a life time and be something folks may take pride in.Our team've possessed a bunch of success with our army culture selection, where our company source distinct military materials. Our team possess the M1 Garand rifle stock, the wood component, from War of the nations I. Watching our team put that in the lathe as well as reduced a part out for a ring is exciting.Our marketing for those bands speak about the background, the soldiers, where the weapon was made use of, and also points like that. My better half and also I examined filmmaking in college. Our experts utilize our capabilities to educate and also tell a story. As an example, I recently acquired an email coming from a customer that shared that his grandfather used to drive M1 containers. The customer talented some of those rings to his grandfather, as well as they had quite an emotional exchange. It behaves to help consumers associate with their past as well as create something relevant.Bandholz: Where can individuals get a band coming from you?Ruggiero: ManlyBands.com. Our team possess pictures on Instagram, as well. I perform Twitter and LinkedIn.